TRENZA

An innovative B2B aggregator designed to simplify the rental process for specialized machinery in the industrial sector. The goal was to build a seamless visual ecosystem, making the heavy equipment experience transparent and efficient for both renters and owners.

Task

Design a complex interface and a cohesive visual ecosystem for a heavy equipment aggregator. The focus was on bridging the gap between technical complexity and user-friendly interaction.

Solution

A comprehensive digital product and visual identity. I built a scalable design system of 50+ reusable components, optimizing user flows and significantly reducing onboarding time for distinct roles.

Colors

industrial orange, black, graphite, light grey, white and violet accent.

Graphic elements

The icons are designed to be ultra-simple and intuitive, specifically tailored for the target audience of men aged 35–50. Every symbol directly reflects the physical appearance of the equipment.

Owner's flow

registration, listing machinery, managing requests and bookings.

Renter's flow

equipment catalog, filters, machine details, booking and payment.